Makeup artist, spokesperson and an advocate for woman of colour, check out my interview with world renowned makeup artists Eryca Freemantle, up close and personal about her views on the makeup industry and an insight into her everyday life.
What beauty product can’t you live without?
‘Personally I can’t live without my Astral. Astral is a moisturiser that has been in the market for over 30 years available in Superdrug and Boots I normally buy the 500ml, it’s phenomenal. I have been using it since I was a child, it gives you baby soft skin its quite lucrative and I use it at night as well as during the day, that’s one thing that I can’t do without its always in my makeup kit I have introduced it to so many people whether it be celebrities, supermodels or just any ordinary woman. But for me it’s my Astral Cream – sorry all the other big brands that I work with but I can’t do without my Astral.’
What up and coming beauty trends do you think are going to be a hit this ss13?
‘If you’re an expert and have been in the market for as long as I have been you really don’t look at trends because trends are labels that people put on particular things. Now, what I would always say would be successful and always be around, if you want to call it a trend would be ‘the clean makeup look’ – where you look very natural, very enhanced that’s what I’m renowned for - the natural makeup artist. So that’s what I think will be a beauty trend, which is actually one of the hardest to apply - very natural, very soft, very demure, but at the same time very made up.’
Having worked in the industry for so long, what is the most important thing you have learnt?
‘Whether it’s being in the beauty industry or any other industry it’s professionalism, reliability and especially in my case health & safety. Being punctual, being transparent and being very good at your job having a good back team to support you. I’ve travelled the world I have my own PA, I have my own management, my own agent, I have a PR company they all work together to make sure I can live a normal everyday life so just being organised, being transparent, being reasonably good at what you do and being able to take criticism. I have survived because I am very opinionated and I say exactly what I have to say but I say it in the right way, well I would like to believe so anyway.’ [Followed by a light hearted smile]
What words of advice would you give to aspiring makeup artists?
‘The words of advice I would give to makeup artists would be to be professional, be accurate, be transparent all the things that I said before but more importantly know your job – know it inside out, outside in and know what you are talking about.’
In retrospect to your past experiences in life what advice would you give to someone struggling with low confidence and personal images issues?
‘I would tell them to strip themselves back naked, look in the mirror take a long hard look at themselves, write down exactly what it is that they don’t like about themselves, then do something about it. By doing something about it I mean surround yourself with people that are doing the things that you want to do. Acknowledging, realising and telling yourself “you are what you are” seek professional help, seek counselling someone that you can talk to professionally that can sort out your insecurity and low self esteem, they are the things that I did and they are the things that enabled me to grow and become the women that I am today.’
Which celebrity do you think has the best makeup at the moment and why?
‘I don’t really think any of them have. I don’t go around looking at celebrities saying “this is that and that is this” each individual is exactly that, an individual and I believe that people wear make up to reflect who they are but I don’t really get caught up in that, my whole ethos isn’t about celebrities it’s about education and training. As long as a woman feels confident in what she’s wearing and how it is applied to me she is the ‘celebrity.’
What does makeup and the industry personally mean for you?
‘Makeup means being able to portray yourself how you would like to be portrayed to the world, makeup is a mask, being able to put on your mask no matter how many layers you feel that you need to put on. To me makeup is very positive it’s very much about confidence building but it’s all about the application. What does the industry personally means to me? – its my job, its my career, its what I know, I don’t see it as anything else, I’m trained for that, I happen to be one of the best and because of my professionalism and my knowledge I have been in the market for a very long time, but its not the be all and end all of my life. But the fact that I’m able to empower others for me that is very fulfilling.’
What beauty advice would you give to those looking for flawless skin?
‘It goes so much deeper than the surface. The advice I would give would be to love yourself, tell yourself that you love yourself and by acting out that you love yourself it will show. By that I mean look at what you eat, drink lots of water, look at your diet, and look at your skincare regime don’t just do it for one day, two days for that month it has to be a lifetime, it has to be a lifestyle it should be a way of life. If you see any pimples coming up on your face I would recommended that you have a facial at least once a week – especially after the age of 25, a professional facial 4/5 times a year and then you follow what they do what they taught you, you do the same at home. My advice would be it starts from the inside to get to the outside.’
And finally, what are your future plans for your empire?
‘To continue to do what I do - I am the industry leader when it comes to women of colour for mainstream, acquiring and achieving partnerships with worldwide brands, researching and creating new makeup lines. Being a creative director for various brands and consulting. I am also branching out into TV I have quite a few things planned around that for TV and the beauty industry, continuing to write for various magazines globally and to get ready for retirement!’